ADDERLEY FEATHERSTONE
Taking a brand from being off the pace to one step ahead
Adderley Featherstone are a senior management and board level recruitment company that found themselves looking for work. We were appointed to help re-establish their prominent position in the market. We proved to be the right people for the job.
As a result of our work together Adderley Featherstone have been able to streamline their operation and respond quickly to client's needs and new business opportunities - which has resulted in more face-to-face meetings and increased sales. They have successfully undergone the transition into a premier digital recruitment brand.
As a result of our work together Adderley Featherstone have been able to streamline their operation and respond quickly to client's needs and new business opportunities - which has resulted in more face-to-face meetings and increased sales. They have successfully undergone the transition into a premier digital recruitment brand.
THE DELIVERABLES
Advertising, B2B & B2C Marketing, Branding, CMS Development, Digital Communications, eMarketing, Print Design, User Experience, Website Design & Building.
THE WORK
The new brand identity is visually stronger online and works equally well on supporting print material. We created a unique set of images as part of a library, along with specific sourced imagery that works as an intrinsic part of the assets used by staff for all customer-facing material. A branding 'toolkit' of templates gives flexibility and consistence to both internal communications and all client-facing and new business collateral, this enables Account Managers to respond to enquiries quickly and efficiently.
The new CMS-driven website enables them to stay one step ahead of the competition and make the transition into fully online recruitment business. It allowed it's users, especially on mobile devices, to quickly and simply access information and relevant job vacancies. Personalised, branded emails are generated and sent to clients, enabling them to react quickly to job opportunities. The addition of relevant, specialist advice and unique features such as Talent Audit, has enhanced there reputation as a trusted brand that understands the market and the needs of it's clients.
Identity
Credentials and Presentation Templates
Responsive CMS-Driven Website
Email Templates
Specialist Press Ads